Wednesday, September 1, 2010

Potential of Online Games

With the rising interest and reach of computers, mobile, Internet and overall technological advancement, the arena of online gaming has been benefited the most and Asian countries like Japan, Korea, China and now India have noticed major growth in the online gaming segment.

There have been success stories where some games have seen more than 750,000 users playing the game simultaneously and this number suggests that the success of online gaming in Asian countries has been far better than that in the US or any other European country. The number itself is the answer to the potential of online games industry.

Online Gaming, console gaming etc is a multi-billion industry and the secret lies in the process by which these companies rule the manufacturing, designing and innovating new features. Since the gaming industry is idea driven and sometimes trend driven, companies cannot wait for ever to research, develop, test, implement and release. The gaming companies have to get on with the production and mobilize the process and release the games. The bigger American companies have waited years and invested millions of dollars in research on taste, interest, branding etc but not focused that much on the products. This is where the Asian countries have beaten western countries.

Developing, manufacturing, selling games is one industry but there are several other business associated with the online gaming industry that makes this industry even bigger. There are business that support mobile accounting for payment processing are mainly independent from the usual gaming developers and these businesses are running successful due to online gaming. These companies are used by people who pay money for playing games not by their credit cards by using third-party payment services.

Online gaming parlors, Internet cafes and some coffee joints are also getting the benefit of Online gaming as they offer high-speed online gaming opportunities which is not in the reach of many people in their home. This does not mean that when Internet penetration will improve and the quality i.e. speed will go up, these businesses will die; not at all, infact the online gaming will increase further just like the fire in the jungle.

The way the online gaming industry has shaped up is just phenomenal. Gone are the days when it was just about playing some small time car-racing games. Poker, rummy, slot games and other gambling related games are a multi-billion industry in itself. Moving on, now a days every other game has a character that is the copy of a real life celebrity (sports of hollywood), making it more appealing and increasing the reach.

Just imaging the potential of online gaming industry and how is going to increase in the coming times.

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