Tuesday, April 5, 2011

‘India loves social gaming’

Of the 250 million users counted every month, 4.5 million users are from India alone. From housewives to retired folk, every one is hooked to social gaming in the country,” explains Shan Kadavil, country manager of Zynga. What makes Shan’s statistic noteworthy is the fact that Zynga is responsible for creating Facebook’s biggest online social addiction thus far, FarmVille and Mafia Wars.

Based out of San Francisco, Zynga is the world’s fastest growing social gaming company, having cracked the code of making successful games. “We’ve also adapted these games according to regions. For instance, the FarmVille India game includes localised content like auto rickshaws, tractors, Indian seasonal vegetables and poultry. This makes for great user engagement,” opines Shan.

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