Wednesday, August 17, 2011

India's gaming industry to grow from Rs 4 bn to Rs 14 bn this year

In India's growing gaming world, localisation is the new joystick. While 13-year-old Sriram loves Tinkle comics' popular characters Suppandi and Shikari Shambu, he would rather play with them online rather read the book – a clear pointer that local gaming is here to stay. The change is being fuelled by huge growth numbers – India's gaming industry is set to grow from Rs 4 billion in 2007 to a projected Rs 14 billion in 2011. "Games like NBA, FIFA and Rally that used to dominate the Indian gaming industry till about two years ago are being swept aside by India-flavoured games.

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