Wednesday, June 2, 2010

Indiagames To Change Brand To UTV Indiagames

Indiagames, India's benchmark mobile, online and ITV Games Company and a leading global mobile game publisher, will now function under the brand name of UTV Indiagames. The company will adopt the new brand name as part of its ongoing synergy with its majority stake holder - UTV Software Communications Ltd (UTV). The registered name of the company will continue to be Indiagames Ltd. There is no change in the company's management, or operations and the shareholding pattern remains unaltered.. The original logo of the Company will continue to be a trademark of Indiagames and used as appropriate from time to time.

"UTV and Indiagames have significant business synergies. We believe the new brand creates a stronger positioning for the two companies in the business environment" said Vishal Gondal, CEO and Founder of Indiagames Ltd.



UTV itself is undertaking an overall brand evaluation exercise, and this announcement follows close on the heels of the international online gaming company True Games also becoming UTV True Games. UTV acquired a controlling stake in Indiagames in December 2007. Over the last two years, the companies have strategically worked together to develop and design premium quality games, introducing gaming to newer digital platforms and market them globally. UTV Indiagames will continue to innovate and deliver interactive range of games directly to the gamers worldwide.

About UTV Indiagames: 
UTV Indiagames is India's largest games company and a pioneer in the mobile and online game space. The Company has established relationships with more than 80 telecom operators such as Vodafone, Verizon, T mobile, AT&T, Hutch, Airtel in over 50 countries around the world. UTV Indiagames partners with several major game publishers and media companies in the world such as EA, Disney, THQ, Atari, Universal, Fox, Warner brothers, Sony, MTV, 2K and others. The company has developed and published mobile games such as Bioshock, Garfield, Flavor Of love, Godzilla, Bruce Lee, The Office, Scorpion King, Cricket 20-20, Movin Maze, amongst others. The company also runs the only subscription based Games on Demand service for PC games across all major broadband operators in India and is an operator of ITV Games Services with leading satellite TV service providers in India.

About UTV Software Communications 
UTV Software Communications Limited is India's leading global integrated media house with business interests in Television, Movies, Broadcasting, Games Content and New Media. UTV India & its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Listed on India's premier stock exchange, The Bombay Stock Exchange (BSE), Mumbai UTV is India's only diversified media and Entertainment Company with content creation abilities across platforms and genres. It has subsidiaries with offices across India, UK, USA and Japan. The Walt Disney Company holds a strategic stake in UTV.

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