Friday, August 20, 2010

90% of tweens now play online games

Gaming may have moved with the times, and seen an increase in the number of adults playing as a result, but kids are still heavily involved. In fact, 90 percent of tweens play online games.

According to the M2 Research report (via Gaming Angels website), 93 percent of girls and 91 percent of boys (between the ages of 8 and 15) play some form of online games. The DS, PSP, and Apple products are all helping, but it’s Facebook that’s really driving this trend.

It should be noted that “online games” is different than “games online.” These young kids are increasingly turning to social networking sites such as Facebook to get their gaming fix, and so we’re not just talking about PS3 and Xbox, or even DS and Wii here.

However, as much as social gaming, as is the accepted term, can be dismissed and denigrated, it is at least a starting point. So if it gets kids involved and interested in video games at a young age, I’m all for it. After all, these are the individuals we need to buy next-gen consoles if the industry is going to grow.

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