Tuesday, August 3, 2010

Global mobile gaming revenue to reach $11.4 bn by 2014: Gartner

Worldwide mobile gaming end-user revenue is expected to reach USD 11.4 billion by 2014, research firm Gartner said.

According to Gartner, global mobile gaming end-user revenue is expected to increase by 19 per cent to surpass USD 5.6 billion in 2010 from USD 4.7 billion in 2009.

The market will continue to see steady growth through 2014, when it is projected to reach USD 11.4 billion, Gartner said in a statement.

"The hype around mobile application stores has opened this market up to numerous publishers and developers -- further expanding revenue potential and competition in this industry," Gartner Principal Research Analyst Tuong Nguyen said.

"Although we expect most mobile gamers to continue to gravitate toward 'free' games, we do not expect the ad-supported model to take off within the next three years, despite the success we have seen with this approach in the Japanese market," Nguyen added.

Gartner estimates 70-80 per cent of all mobile consumer applications downloaded are mobile games. Moreover, 60-70 per cent of these downloaded games are "free".

This trend is expected to continue for the next 2-3 years, it said.

Other factors boosting the global popularity of mobile gaming include increasing accessibility of mobile games in emerging markets and growing availability of micropayments for mobile gamers.

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